Automated Linking Software - The Cons Outweigh The Pros

If you're trying to decide whether or not linking software is for you, read the following pros and cons to help you make a better informed decision.

What do I mean by "automated"c I'm referring to software which doesn't require human intervention. You click a button and it's off to the races. I'm not referring to software which helps you manage, submit, or track link submissions.

We all know that software can make life a whole lot easier. But, when you depend on software to make choices for you, you start giving up control of your linking process. And giving up control can only lead to one thing—trouble.

Decide for yourself if using automated linking software is worth the cost; in terms of money and search engine rankings.

Con: You don't have much control over where your links will be placed unless you manually approve each placement. But then, that's the point of automating the process, so you don't have to perform manual approvals.

Pro: It's easy. Let's be honest "1 million backlinks in days" is tempting. You can set and forget.

Con: It violates your natural linking profile. When you submit hundreds, or thousands, of links simultaneously, what do you think search engines doc They cringe. There's no way a human can submit thousands of links in a day or even few days.

Pro: It's inexpensive. You can buy most linking software for as low as up to as high as 0. For thousands and thousands of back links, it's very inexpensive.

Con: It violates many sites' terms of service. More and more sites are turning down automated linking programs. As more sites turn away linking software, it will become much harder to find quality linking partners.

Con: It's not healthy for your website in the long run. Many search engines are discounting massive, automated link profiles. You may not get banned but you'll be wasting a lot of time with worthless links.

Con: It's not being used by webmasters who are getting high search engine rankings. If you want to do search engine optimization right, then you have to take the time to learn and work.

Most new webmasters who don't educate themselves about proper search engine placement succumb to these software fads. Once a new webmaster realizes he needs to get backlinks to get ranked well, his next task is to figure out how he can do that with the least amount of money and in the shortest period of time.

With the time, and money, that a webmaster spends on the latest linking software, he could have been learning legitimate backlink techniques. Or, he could have outsourced the task to a legitmate company.

I'm continually amazed at the obstacles people put in front of themselves by trying to "buy" something that does the work for them. What they don't realize is that every other new webmaster, or marketer, has tried the same thing with minimal success.

I hope you realize that "inexpensive" and "quick" are not good enough reasons to spend your money on automated linking tools.

Buy Backlinks But Beware

Buy Backlinks

Many people are wondering how to get their business on the first page of Google without being charged from pay per click services. There are many ways to get your website on the top of Googles first page. Buying backlinks is one of the strongest.

If youve ever wondered why some of the websites stay on the first page month after month against their competitors, chances are they are hiring a link-building service and paying for backlinks.

Buying backlinks is like a popularity contest. The more backlinks you buy, the more Google likes you. Not only that, the higher the page rank of the backlink gives your website more favor with Google. This method of link-building service is known throughout search engine strategists to be one of the most dominating techniques available to deliver prompt and strong results for their clients.

The problem with just having backlinks is that if Google ever decides to change their algorhythms and NOT favor websites with thousands of backlinks, you are screwed. Hence the need for in-depth three to four -way backlinking techniques developed through RSS mashing and looping.

This may seem like a bunch of mumbo jumbo to you, but some of the more savvy link-building services that offer to sell backlinks provide not only backlinks, but an untraceable link-building matrix thats tailored specifically for the clients needs for their website.

If your goal as a business owner is to maintain a strong presence in the eyes of Google for more than just a week or two, deep three and four-way backlinking is a must. Hiring a solid company that is personal and treats your keywords better than their own is something to look for when you are buying one way backlinks.

There is one company out there that is offering quality services as mentioned above, that guarantees first page results. Their name is Google Top Search, and they offer a 30 day, money back guarantee through their buy backlinks service.
There are thousands of people searching the internet for services that you offer. How are they going to find your businessc

5 Ways To Ethically Get More Links To Your Website

Google's search engine algorithm puts a lot of weight on how many people link to your website. It's a bit like having lots of friends on Facebook or followers on Twitter. In crude terms, the more people linking to your website the more "popular" and authoritative your site must be.

Of course, there's a catch. Much like the creatures in George Orwell's "Animal Farm", all links are created equal but some are more equal than others. All other things being equal (a great cop-out phrase!), a link from a site such as the BBC will carry more weight than a link from your picture album about your grandchildren.

Here are 5 ways to ethically get more links to your website:

Videos

YouTube is one of the most used sites on the internet. Creating a video and putting it on YouTube allows you to also put a link to your website in the description. So the next time Google indexes YouTube - which happens on a very regular basis - it is likely to find your link and count that as a positive vote for your site's popularity.

If your video is popular, you're also likely to get some people clicking across to your website and there's also a chance that it will appear in the main Google search results.

Articles

These have been around thousands of years - as long as there has been the written word - so it's no surprise that the internet has a large quantity of published articles. With the advent of easy publishing methods such as the internet, anyone can become a published author.

You've probably come across articles from sites such as EzineArticles when you've been searching the web. This features thousands of authors and, with a little time and effort, you can join their ranks. Getting your article published on this kind of site allows you to have a brief advert (technically called a resource box) for yourself or your website at the end. Which means another link to your website.

Article sites have the added benefit that the articles are available for syndication across the web. The only stipulation is that your resource box stays with the article and that your links are clickable as well. It's a great way of building up your inbound links. Article writing is the backbone of many campaigns to increase inbound links for one very good reason: it works.

Profile Links

Chances are that you have a profile on sites such as Facebook, LinkedIn, etc. Most of these profiles have a space for you to add your own website link. Take a few minutes to go through the various sites you're a member of and update your profile so that it includes a link to your website.

Press Releases

A few years ago, press releases really were released to journalists in the hope of getting your story in the news. Whilst this still happens to an extent. A lot press releases nowadays are written as barely disguised advertisements - you can spot one of more of them most days in your newspaper. Maybe they're a survey, maybe they're how many brussels sprouts Waitrose sold in the run up to Christmas but essentially a lot of them are a space filler for time pressed journalists.

The good news is that the internet allows you to produce and post your own press releases. The even better news is that these don't have to ever get printed in a newspaper or magazine or even make it to Google News (although there's a good chance that last option could happen). They count as another inbound link from a trusted site. Producing regular press releases is a habit worth getting into.

Blog comments

This technique is often misused. Most of the posts on this site have comments disabled, mainly because even with the anti-spam options there are still way too many people posting spammy comments - looking at the recent stats on one of my blogs, 20,649 spam comments have been eliminated to date, most of them by the comment spam protection systems I use.

So you should use blog comments sparingly and only when you have something worthwhile to add to the post. Done correctly, with meaningful comments related to the post concerned, blog comments are a good way to get backlinks to your website. If all this sounds too much like hard work, check out our website optimisation packages and we'll do the hard work for you, allowing you to concentrate on what you do best - running your own business.

What is a web directory?

A web directory is defined as a repository of links that redirect to other web sites. The links in any web directory are categorized and sorted based on their niches.

Web directories are often compared with RSS directories (Really Simple Syndication) because of their similarities in operation. Web directories provide direct links to websites whereas RSS directories provide web feeds known as RSS feeds.

Categorization of links within a web directory

All web directories contain large lists of websites that are differentiated from each other based on their nature and operations. Directories are first divided into categories and individual websites are listed in them accordingly. A few of the large web repositories even have sub categories within them, which normalizes the search at the consumer end. Since the importance is given to the entire content of the websites rather than settling with a few keywords, the websites are not ranked within the web directories. Hence, web directories act as repositories of website information.

Many web directories are inclined to be open source or customizable. This allows the end users to update the information of their websites by themselves while the editors do a final check of the information. One such open source web directory is aboutus.org, which is a subsidiary of Wikipedia.

Modes of categorization

Websites are categorized using hundreds of modes. The most common of them all are location, language and specialization. These, along with other modes like age and gender, are explicit categorization criteria. With the growing importance to search engine rankings and traffic rankings, the focus has shifted towards keywords too. Few web directories have started categorizing the websites based on keywords and have started using tags to fetch website results based on keywords.

Most of the web directories, other than those that are open sourced operates on a paid basis. The fee charged may be a one-time fee for account creation or on an exchange basis where the directories demand posting of back-links within the website content, blogs or articles. These back links redirect back to the original web directory that in turn earns them more traffic and, hence, a growing page rank.

Paid Directories

Considering the huge amount of traffic that web directories garner, it has become a trend for third party websites to pay to the web directories for their inclusion in the listings. These paid inclusions are also known as bid for position web directories. Such bid for position inclusions rake in a lot of profit for the directories which are sometimes equivalent to the profits brought in by advertisements.

Well known web directories

VLIB or World Wide Web Virtual Library is the best known and the oldest web directory. VLIB has been overtaken by more attractive and highly managed directories like the Yahoo web directory and the Google web directory. AboutUs.org, wiki