How To Great Google Ads From The Start

This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords.

First, let's agree that the main goal of your ad is to promote something on your website.

1.) If you use AdWords to generate sales leads for your business by giving away something for free on your website in exchange for your potential customer's contact information then your ad copy should clearly promote your free giveaway.

2.) Do you sell products directly on your website? If so your ad copy should clearly shout out the main benefit(s) of the product you're selling.

Next, I'm going to show you the fastest way to get ideas for writing your ads. Write down your main goal on a piece of paper (generate a sales lead or promote your product(s) for sale).

Do you have a keyword or key phrase that is relevant to your product or service? Jot it down.

Now go to Google.com. Enter your keyword into the search box and hit the search button. See the ads on the top and right hand side of the page? Look at these ads. Are any of the ads promoting a similar offering to what you're offering? If so jot down the ads you see and like.

Let's take it one step further... Since your main goal is to find the best performing ads for your keyword or key phrase we're going to use a technique here that gets Google to show us the ads that are getting the best Click Through Ratios (CTR's, simply put the most number of clicks based on the number of times that ad was displayed for your keyword).

Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

After you do this search technique jot down which ads match what you're promoting best. Can you see a common theme? This should give you some ideas for writing your own ad(s). I suggest that don't copy word for word, but just use these ads for ideas for your own ads.

I use this technique every day when I'm launching a new campaign. When I want to find out which ads are already performing well in Google this is the technique that I use. You know have a great way to find good ad copy ideas for your own ads.

I hope that you found this article useful and that you'll get some great ideas for your own ad copy.

Conclusion: Remember the main goal of your ad is to get the searcher to click on it. Clearly promote the benefits of your offer in your ad copy, think of your ad copy as your salesperson.