Make Money With Adwords New Strategies

Anyone wanting to make money with Adwords needs to keep in touch with the new strategies hitting the internet, as well as Google's own policy changes.

In 2007 we all learned to 'kill' the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors' ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.

Almost at once, people who could not afford the Adwords spy systems or were tired of the constant fighting for search engine placement began looking around for new ideas. Early in 2008 we saw the first signs of what they had found. In fact it was not new, but a rediscovery of something that had been considered dead - the Adsense content network.

If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.

But times have changed. Click fraud is not the problem that it used to be. Google now closes the accounts of anybody suspected of 'invalid clicks'. This is a problem for site owners because it means that any malicious kid can put them out of business by clicking their ads over and over. But for the Adwords advertiser it means that the content network is usable again.

The content network has several advantages over the search network. First, the cost per click is generally lower. Second, you do not have to fight off the competition in the same way. Third, you have a lot more control - you can specify the exact sites where you want your ad to show.

The last point there is very important. When setting up a campaign for the content network, always specify target sites for your ads. In fact, you should specify not only the site, but the exact pages of the site.

Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.

It is also recommended that you only advertise on sites that have their Adsense 'above the fold' - i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the 'hot' area toward the top left of the screen, that's even better.