Selling Your E-Book On Your Website - Part 1
Students approach me, wondering how to develop a system to sell e-books online. They have big dreams of a massive website, complete with links to online articles, free information, seminar schedules, and more. Unfortunately, that is the wrong approach. Those websites confuse customers and dilute your message, preventing your e-book from selling.
So what's the best type of website to sell your e-book?
At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the "Buy it" button that leads people to your shopping cart so that you can collect their money.
If you add dozens of links, you distract readers. Before they have a chance to consider the merits of your e-book, they have departed to read something else. Check out my website as an example. I have many products listed. Still, my best products, my biggest moneymakers, each have a single page website with only one link the buy it now button.
Even though your website is simple, it isn't easy. You must write a great title to immediately capture the attention of visitors. You have mere seconds to catch their eye; if you fail, they move on to another website. If you succeed, your e-book will sell. Write a title that defines the problem, that catches their attention and convinces them that you have their solution.
Keep their attention using the facts or quotes In 2005, the average wedding cost over $30,000! This is sure to capture the attention of anyone planning a wedding in the near future. They will be driven to read on, seeking a solution.
Don't underrate the importance of your title, or headline. This will either grant your visitor's attention or send them yawning to the next site. The only way to sell your e-book is to capture their attention and encourage them to buy.
When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.
March 08 2008 08:49 am | Internet Marketing
