Memories And Emotions Are Key To Your Online Traffic Formula

Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, "A picture is worth a thousand words," is right!

Do you remember all the words flashed on the screen and what was said, or do you remember the pictures and how the ad made you feel? Visualization is important in capturing people's minds.

Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.

I want you to think of a word such as anger. In what way does this look to you. Was there a picture or just some facts. You probably saw an image. According to scientists, decision making cannot happen without an emotional response. This response comes from the limbic system. Without the emotion, the concious mind is unable to make a decision.

Consumers need to be able to access emotions to influence their behavior. Without the emotion, your traffic will fizzle. People want to be impacted. In marketing, you want to figure out how people relate to your product and certain experiences. These experiences trigger particular emotions which then drive their behavior.

The next time you watch a commercial with lots of emotion and lights, think about the fact that what they are trying to do is to tie their product in with your happy emotions by association. There are very few words in these commercials, but lots of emotions.

Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer's might feel about your product.

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