How to use Adwords Conversion Tracking
When you want to use Google Adwords to promote your products or services you must make sure that you are getting results. The information obtained by tracking your results will allow you to refine you adwords campaign settings and get even better results.
When you sell services and products on your site using adwords campaigns you can know exactly your conversion rates by comparing the total number of visitors coming through the ads to the number of sales you made. This number defines your conversion percentage. When your percentage is low you should tweak your ads, refine your campaigns or even select better keywords to obtain a better rate.
When google created adwords, no conversion tracking tool was available for publishers but now you can find a very nice conversion tracking tool in your adwords account that allows you to track the rates for campaigns and individual ads. This tool will allow you to keep good performing ads and throw away the under performing ones.
The more data you gather about conversion the better you will be able to tune your site because the fact that a visitor clicks your ad , lands on your site to see what you have to offer does not necessarily makes it a buyer or a lead. Your site colors, navigation and structure also have a very important effect on your conversion rates.
It doesn't matter whether you are the worlds number 1 adwords campaign creator if your site is ugly, difficult to use or navigate or is not offering what you stated in the ad you will have very low conversion rates. A fine example of this is the ad that states that a product or service is free only to find out when you go to the site that you have to pay. Make sure that your ad and your website are offering the same thing with the same conditions.
March 18 2008 09:22 am | Affiliate Marketing
