5 Barriers to Sales Success

By Mark Hall | March 8, 2008
by Mark Hall

You signed up to become a distributor in a quickly growing business. You could hardly contain yourself as you thought about all of the success you were going to have. You started marketing and soon a couple of prospect started to show real interest. You figured they would just sign up and become a part of the team. One of the prospects is right on the edge you can feel it. However, there's one problem. He wants to talk one on one to you about the opportunity. Yikes!

People avoid these interactions at all cost because they just aren't comfortable presenting themselves and their opportunity in a professional manner. If the prospect does not decide to join you don't take it personal. It's only business. You don't want to be rejected so you never try to talk to anyone until they've joined your group.

Remember when you were young and your mom told you not to touch the stove? The same concept applies here. Here are a couple of things you absolutely can not do if you want to have a successful presentation with your prospect.

* To Much Talking: This is a big mistake. I know your opportunity is the best way to financial freedom and everyone should have your product. This is all good, however, you will be better served to do less talking and more listening.

* Not Planning for Success: You have to plan for success. Success happens on purpose. Take some time before your call and think about what you want to say. Write down 5 questions or barriers your prospect may have and practice addressing those concerns. This will greatly help your presentation and set you up for success.

* Lack of Open Ended Questions: These type of questions make it very difficult for the prospect to be disengaged. They force them to be apart of the conversation. An example of an open ended question may beIf money were a non issue what would you spend your time doing?

* Providing the Solution before Addressing the Pain. Buying is an emotional decision. People purchase solutions to problems. If you rush right in and talk about all the benefits of your product or service you are making a big mistake. Allow your prospect time to talk about the frustrations they are having then present your offer as a solution.

* Poor Listening Skills: Even if you ask good questions you can sabotage your presentations by not listening fully to your prospect. If it helps you can take notes. This will help you bring up key statements they were made early in the conversation.

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