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You think we've got our internet business all finished, but something is missing. We chose a niche, researched that niche, found products for our niche, displayed our products to our niche, processed the orders and found more visitors from our niche. We have all the basic small business website design principles in place. What else do we do to have a successful online business?
I've been there. I've learned how to build a successful online business, and I've learned some important lessons along the way. For example, I've learned that if you offer more, you get more in return.
How many times have you bought a new DVD, sight unseen, because your favorite actor starred in the movie? Do you have a favorite author, one whose books you always buy (even in hardcover)? You like their work, and you want more. When they delivered, you couldn't wait to buy!
When you offer more to your customers, they have the same reaction. If they have already purchased your product, experienced your wonderful services, then they are more likely to buy from you again. We all prefer to buy from those we know and trust.
If they drove past your store every day, they would constantly be reminded of your presence. The Internet doesn't work that way. You need another way to market to them. Start by capturing the e-mail addresses of all the visitors to your website. Once they leave, there is only a 1% chance they will ever return (even if you're bookmarked, or in their list of favorites). How will you get them back?
You must do two things. First, always look for new products to offer to your clients. Second, stay in contact with your customers constantly. Give them the option of driving past your website to check out the specials. No, you're not intruding, and you are not being rude. Just the opposite, in fact. If I invited you to my home and then never spoke to you again, that would be rude! Yet business owners make this mistake every day.
Spend some time developing your e-mail list. Offer your customers a special deal - offer a free article, mini-course, or newsletter in exchange for their first name and e-mail address. This is a quick and easy way to develop a healthy e-mail list.
Huge companies harness the power of the Internet to make amazing profits with their online business. That technology is available to you, too. Use your e-mail lists to advertise new products, great deals, and more. Your customers will love to hear from you, and your online business will thrive.
In the spirit of giving your customers what they want, keep this in mind. Let's say you have developed an e-book. By selling it for $27, you hope to eventually become a millionaire. Imagine how much easier that journey would be if you sold $97 e-books, complete with audio and video. Perhaps your customers will come back for a $447 home study course. They tell their friends, and before you know it, they are all clamoring for a $5,500 workshop. That's a great way to build a successful online business!
Give your customers what they want, and they will always return. Some customers will want more - more information, more attention, more products and services. Offer them quality information, and keep them informed of everything you offer. You and your customer will enjoy a long and happy relationship.
December 30 2007 | Internet Marketing | No Comments »