Convert Visitors to Cash!
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When you get a visitor to your website and they leave, You have a pretty fair chance they will not be back, particularly if you don't give them a compelling reason to do so. Surfing is so random, most of us don't remember what page we were on 10 minutes ago.
But the fact is that your visitor may never return to your website again. If 1,000 visitors go to your site, leave and never come back again, you can imagine the revenue you have probably lost, simply because they do not come back. You could have converted some of those visitors into your customers!
Your content is definitely important. It needs to grab their attention. After you have their attention, you need a way to turn them into paying customers. The real, long-term solution lies in converting your visitors to subscribers.
Before people leave your page, you want to convert them into subscribers via a simple opt-in to your mailing list. Offering a free ebook or report is a good way to get them to opt-in.
If your visitors sign up for your free product, you can then follow up with them via email to attempt to sell them something better than the ebook you gave away.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve in the easy, wise way.
November 29 2007 | Pay Per Click Advertising | No Comments »